Ever thought of looking to HR for inspiration to improve your marketing campaigns? If not, it’s time.
If your HR and Marketing departments are not talking to one another, they should be. Your company’s marketing is only as good as its’ success in engaging with your target audience, and that’s done by effectively creating content that is industry-relevant and useful to the consumer. As a resource for this content, HR is indispensable.
And creating a line of communication between the two departments is easier than you think! It’s simply a matter of making it a point to outline the goals of each, and by doing so, it’s inevitable that commonalities will be identified. What to do from there?
Create useful content. Effective marketing is providing information that is of value to your audience. It’s no secret that traditional advertising is out of fashion, so it’s important to keep up on the latest “information trends” your target audience needs and HR can help with that by pinpointing areas of industry importance. Once you have identified imperative issues, design marketing campaigns that reflect them and support both department’s goals. A good tip? Engage the entire team. An incredibly effective way to craft an authentic (and authoritative) message is by incorporating as many industry voices in your message as possible (as long as they are relevant). Guest blogs and testimonials relaying industry experience can be indispensable with keeping your company’s brand in the mind of your audience.
Utilizing HR for more than traditional functions can be smart way to grow your business. By aligning department goals, you’re also effectively creating inter-departmental communication that can only serve to benefit the culture, and therefore productivity, of your team. Another win!
Need help getting started? We can provide that! Contact us today to find out how Eos HR can streamline and assist in your company’s goals.