Ever thought of looking to HR for inspiration to improve your marketing efforts? If not, it’s time.
It may be a new concept but employers should be folding HR into their marketing mix when reaching out to prospects, whether that be in-house talent or new clients. A company’s outreach is only as good as its’ success in engaging with an audience, and that’s done by creating content that is industry-relevant and useful to the consumer. As a resource for this content, HR is indispensable.
Creating a line of communication between the two departments is easier than you think! It’s simply a matter of making it a point to outline the goals of each, and by doing so, commonalities will be identified. What to do from there?
The marriage of marketing and HR
- Create useful content. Effective marketing is providing information that is of value to your audience. It’s no secret that traditional advertising is out of fashion, so it’s important to keep up on the latest “information trends” your target audience needs, and HR can help with that by pinpointing areas of industry importance.
- Design marketing campaigns that reflect them and support both department’s goals. A good tip? Engage the entire team. An incredibly effective way to craft an authentic message is by incorporating as many industry voices in your message as possible. On that note:
- Reach out to the community. Guest bloggers and testimonials relaying industry experience can be an indispensable resource for growing an audience and remaining an authoritative voice.
Utilizing HR for more than traditional functions can be a very smart way to grow your business. Also, by aligning department goals, you’re also effectively creating inter-departmental communication that can only serve to benefit the culture and productivity of your team. Another win!
Need help getting started? We can provide that! Schedule a free consultation today to learn more about how Eos HR can streamline and assist in your company’s goals.